Rentokil Initial … Managing a global change programme delivering competitive edge across 43 countries.

Company
Rentokil Initial, the multinational business services organisation employs 70,000 people in 43 countries around the world.

Problem
The group wanted to roll out a major business process re-engineering programme across its key divisions but did not have the necessary expertise to manage the communications implications of such a change programme.

A strategic communications plan was developed which included:

• An analysis of stakeholders needs
• The development and promotion of a strong business case
• The creation of new delivery channels and content
• Gaining buy-in from senior executives
• Writing Board papers and executive communiques
• Representing the programme at senior management conferences
• Organising workshops and seminars
• Developing promotional materials and case studies
• Celebrating programme milestones and achievements

Result
Awareness and understanding of the programme increased significantly across the organisation.