City Link… Nearly doubled its market share by a strategic M&A.

Company
City Link is a medium sized express parcel delivery service covering primarily the UK and Ireland.

Problem
City Link did not have the size to compete with the major carriers such as TNT and FedEx. It decided to grow by buying parcel company Target Express in a £210 million acquisition.

Solution
With very little lead time, Carmasol was asked to prepare all the announcement materials and briefing information. The information for the different stakeholder groups - the Stock Exchange announcement; letters to MPs and trade unions; customer and supplier leaflets; press releases for the media; employee and management information packs; investor and analyst presentations; a corporate video and all electronic communication (website, intranet etc) - were designed, written, printed, produced and delivered in three weeks to over 100 different locations across the UK and Ireland.

Once the acquisition was announced, Carmasol developed a communication and employee engagement strategy and implemented it during the initial stages of the merger.

Result
A very positive reception to the acquisition by city analysts, investors and shareholders and a strong and confident start to the integration process.